Why Organic Search Engine Optimization Is Important

You hear it everywhere. You see it everywhere. And it really is important: SEO.

What is SEO?

SEO is short for Search Engine Optimization. And if you have a website or a blog or something like that, you will have surely stumbled across this term before.

Through SEO you can improve overall traffic to your site by ranking higher with search engines (Moz, 2019).

Ranking factors for SEO

Search engines use different criteria in order to rank your website. Here are the ones according to Santora (2019) that I think are the most important:

1. Accessible Website

Obviously if you want any search engin to index your website, it needs to be fully functionable and on top of that secure.

2. Short loading times

You have probably been in this situation: You opened a certain page, but it is taking just a few seconds too long to load, so you leave it again. Search engines know this and therefore rank you higher when loading times are short.

And never forget about mobile page speed.

3. Mobile friendly

Like I said: Never forget about the mobile page. Most users nowadays visit a website on their phone, so having a mobile friendly layout is very important.

4. Optimized Content

Content is still the most important thing. And there are quite a few things you can do to optimize it for search engines, such as including videos, using keywords etc.

5. Technical SEO

Apart from the actual content, there are also a few technical twists that can increase your ranking. Using different headings gives your posts better structure, making use of the alt-tags for images gives you better chances with the image search by search engines and so on.

Why is SEO important?

I have already mentioned the importance of SEO, but why is it so important? Or let's ask: What can it do for your business? Well, a lot (Heltzman, 2018).

Traffic

First and foremost, it of course increases the traffic to your page. The higher it ranks; the more people click on it.

Higher Visibility

And obviously, the more people click on your website and the higher you rank, the more often your page is even shown to potential customers.

Trust

The higher a page ranks, the more likely people are to trust the information on that page.

Cost effective

As you are not paying to appear higher but instead optimizing your content, this is one of the most cost-effective marketing techniques.

Highly Measurable

SEO is generally very measurable. With Google Analytics you can see the effect of every change you make. Therefore, you can continuously improve your website and be more successful.

And the list goes on.

Let me know about your experience with SEO. See you next time.

References

Heltzman, A. (2018) ‘WHY IS SEO IMPORTANT? 30 POWERFUL BENEFITS FOR ANY BUSINESS’ [Online]. Available at: https://www.highervisibility.com/blog/why-is-seo-important/#What_Can_SEO_Do_For_Your_Business_Key_Benefits (Accessed 23 November 2019)

Moz (2019) ‘What is SEO’ [Online]. Available at: https://moz.com/learn/seo/what-is-seo (Accessed 23 November 2019)

Santora, J. (2019) ‘The 10 Essential SEO Ranking Factors You Need to Rank #1 in 2019’ [Online]. Available at: https://optinmonster.com/seo-ranking-factors/#seorank1 (Accessed 23 November 2019)