Malin von Keitz

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Malin von Keitz, 10526007

on December 06, 2019

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Why Organic Search Engine Optimization Is Important

You hear it everywhere. You see it everywhere. And it really is important: SEO . What is SEO? SEO is short for S earch E ngine O ptimization. And if you have a website or a blog or something like that, you will have surely stumbled across this term before. Through SEO you can improve overall traffic to your site by ranking higher with search engines (Moz, 2019). Ranking factors for SEO Search engines use different criteria in order to rank your website. Here are the ones according to Santora (2019) that I think are the most important: 1. Accessible Website Obviously if you want any search engin to index your website, it needs to be fully functionable and on top of that secure. 2. Short loading times You have probably been in this situation: You opened a certain page, but it is taking just a few seconds too long to load, so you leave it again. Search engines know this and therefore rank you higher when loading times are short. And never forget abou...

My Favourite Website

I have talked about what makes a good website before and also given some examples of my favourite websites and blogs. And today I wan to dive deeper into why my favourite website is my favourite. apple.com Like I mentioned before, apple is one of my favourite websites. Minimalist design When going onto apple.com, your eyes immediately know where to go as the website is not crowded with information. You see what the website is about right away. Few colours By using black and white as base colours and fewer colours overall this again let's you focus on the important things. Accent colours are kept in certain areas to bring out special features of new products. Interactive design When selecting a product and scrolling down the page, items float up and appear as you go. This makes the website feel tailored to you and like you have all the power. It gives everything a high quality feeling. Mobile friendly It doesn't matter, whether I look at it on my ...

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Malin von Keitz, 10526007

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